Arrow Shirts SWOT Analysis
Here is a detailed SWOT analysis of Arrow Shirts covering strengths, weaknesses, opportunities and threats.
Arrow Shirts Strengths
- Excellent Products in terms of Quality and the market reach
- It has a Premium Brand Image
- Huge Brand Equity and Awareness of the brand
- Arrow is licensed in over 55 countries and offers clothing for men, women and children
- Good branding and advertising through TVC and print ads
Above are the strengths in the SWOT Analysis of Arrow Shirts. The strengths of Arrow Shirts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arrow Shirts Weaknesses
- Tough competition means limited market share
- Due to many options to customer, brand loyalty is less and brand switching is high
These were the weaknesses in the Arrow Shirts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arrow Shirts Opportunities
- The Dealer Base is small -thus it is easier to build an emotional connection with the customers
- Customers are upgrading themselves, as the standard of living improves more people are now preferring branded and premium shirts
- Global penetration with tie-ups would be beneficial
- Tie-ups with offices, corporate etc
Above we covered the opportunities in Arrow Shirts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arrow Shirts Threats
- Huge competition with many new brands in market
- Less switching cost for the consumers because of price wars and less differentiation
The threats in the SWOT Analysis of Arrow Shirts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arrow Shirts SWOT analysis.
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About Arrow Shirts
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arrow Shirts Overview | |
|---|---|
| Parent Company |
Phillipe Van Heusan |
| Category |
Premium |
| Sector | |
| Tagline/ Slogan |
The Finest Shirt You'll Ever Put On; Authentic American style |
| USP |
Quality and finish. Arrow is famous for its ultra- formal shirts. |
| Arrow Shirts STP | |
| Segmentation |
People who want to be in vogue and formal dressing as a lifestyle |
| Target Market |
Urban males from the middle and upper-middle class |
| Positioning |
Arrow customer continues to represent great values such as freedom, adventure, individual expression, and style through out the world |
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