Van Heusen SWOT Analysis
Here is a detailed SWOT analysis of Van Heusen covering strengths, weaknesses, opportunities and threats.
Van Heusen Strengths
- The company is an Indian corporate wear brand hence has an Indian appeal.
- The brand is a premium lifestyle brand for men, women and youth.
- The brand has a wide category of clothing for both men and women in corporate wear.
- Many international popular celebrities have endorsed Van Heusen.
- Van Heusen is the official clothier for Buckingham Palace.
- Van Heusen is also the world's largest selling shirt brand.
Above are the strengths in the SWOT Analysis of Van Heusen. The strengths of Van Heusen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Van Heusen Weaknesses
- The brand has to deal with a lot of replica and pirated products which hurts its brand
- Strong competition means market share growth is slow
These were the weaknesses in the Van Heusen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Van Heusen Opportunities
- The company can open a sub brand for mid income section
- The brand can increase global penetration into the emerging economies
Above we covered the opportunities in Van Heusen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Van Heusen
Van Heusen Threats
- Similar designs available in other brands hence switching cost is less.
- Local market poses a risk
- Fluctuating economic scenario affects sales
The threats in the SWOT Analysis of Van Heusen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Van Heusen SWOT analysis.
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About Van Heusen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Van Heusen Overview | |
|---|---|
| Parent company |
Madura Fashion and Lifestyle |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
The Way Forward: Evolve Everyday |
| USP |
The brand is known for its corporate clothing with clean fashionable cuts. |
| Van Heusen STP | |
| Segmentation |
Working Men and women who want stylish yet subtle corporate wear |
| Target group |
Urban premium men and women |
| Positioning |
Fashion for the corporate |
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