Rado SWOT Analysis
Here is a detailed SWOT analysis of Rado covering strengths, weaknesses, opportunities and threats.
Rado Strengths
- Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials.
- Rado is a proud recipient of more than 30 international design awards.
- The brands USP in use of innovative materials is broad in nature and not restricted to any particular look
- Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence
- Part of the Swatch group that has 28,000 employees across 50 countries
- Rado has several brand ambassador film and sports celebrities as ambassadors
- Good advertising & marketing through online ads, TVCs, print media, sponsored events etc
- More than half million Rado watches are manufactured by 400+ employees
Above are the strengths in the SWOT Analysis of Rado. The strengths of Rado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rado Weaknesses
- Cases of counterfeit products have hurt the brand image of Rado watches
- Limited market share growth due to high competition in the luxury watch segment
These were the weaknesses in the Rado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rado Opportunities
- As Rado brand has not restricted itself to any ‘look’, there are plenty of opportunities in expanding the product line without affecting the brands positioning.
- Newly emerging luxury markets with high spending consumers can be tapped by the company
- Tie-ups with luxury brands and associations with celebrity events & movies can boost brand image
Above we covered the opportunities in Rado SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Rado
Rado Threats
- The brands competitors in the high-end segment are positioned as watches with classic design
- Fluctuating economies means limited spending on luxury items
- Fake & cheap imitations of Rado watches cause damage to brand
The threats in the SWOT Analysis of Rado are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Rado SWOT analysis.
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About Rado
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Rado Overview | |
|---|---|
| Parent Company |
The Swatch group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Time changes everything. Except a Rado; Rado. A different world |
| USP |
Rado uses innovative materials (esp. ceramics) in its watch designs |
| Rado STP | |
| Segmentation |
High Income segment |
| Target Market |
Young High Income group men and women |
| Positioning |
Rado luxury watch brand offers innovative materials and design |
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