Future Group SWOT Analysis
Here is a detailed SWOT analysis of Future Group covering strengths, weaknesses, opportunities and threats.
Future Group Strengths
- Wide presence in India covering almost all major cities and towns
- Efficient ,cost conscious committed quality service
- High brand equity in evolving market
- Variety of products under single window increasing the chances of customer time and choices
- Has an employee base of over 35,000
- Everyday low prices, which attract customers, and has a Huge investment capacity.
- It offers a family shopping experience, where entire family can visit together.
- Available facilities such as online booking and delivery of goods
Above are the strengths in the SWOT Analysis of Future Group. The strengths of Future Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Future Group Weaknesses
- Dependent heavily on India, and is susceptible to foreign players
- Stiff competition from global players means market share growth is limited
- Extremely popular means heavily crowded during festive/discount seasons
These were the weaknesses in the Future Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Future Group Opportunities
- Evolving customer preference in recent year
- Organized retail is minute in India
- Global expansion and tie-ups with international brands
Above we covered the opportunities in Future Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Future Group
Future Group Threats
- Global players trying to enter into Indian market
- Low priced product could be perceived as low quality product
- Government policies are not well defined in country like India
The threats in the SWOT Analysis of Future Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Future Group SWOT analysis.
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About Future Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Future Group Overview | |
|---|---|
| Parent Company |
Future Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Indian tomorrow! |
| USP |
Deliver everything to everyone |
| Future Group STP | |
| Segmentation |
Cost conscious group |
| Target Market |
Middle class and upper middle class |
| Positioning |
Everything to everyone in profitable manner |
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