BIBA SWOT Analysis
Here is a detailed SWOT analysis of BIBA covering strengths, weaknesses, opportunities and threats.
BIBA Strengths
- Emergence of a successful brand in the ethnic wear category with several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand
- Pioneer of Bollywood merchandising in India with several successful film projects
- Strong presence in over 40 cities with over 90 stores and in several MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc.
- Strong product mix which includes mix-match and unstitched fabrics
- Done effective youth marketing on social media with campaigns like Quirky closet, guess the look
Above are the strengths in the SWOT Analysis of BIBA. The strengths of BIBA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BIBA Weaknesses
- Strategic alliance with Future group in unstable due to financial concerns
- Lack of self- procuring facilities would be a problem in the long run
- Limited global reach where NRIs stay
These were the weaknesses in the BIBA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BIBA Opportunities
- Along with effective online marketing campaigns that it is currently into BIBA can think of selling merchandise online which has emerged as an effective medium.
- It can also take to export and showcasing the merchandise in International markets to earn greater visibility globally
Above we covered the opportunities in BIBA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about BIBA
BIBA Threats
- Entry of several Indian designers in the Indian Ethnic wear segment poses a serious threat
- Highly fragmented fashion industry would lead to low brand loyalty
- The recent Govt. tax policies on apparel would lead to a price rise.
The threats in the SWOT Analysis of BIBA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BIBA SWOT analysis.
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About BIBA
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BIBA Overview | |
|---|---|
| Parent Company |
BIBA Apparels Private Ltd |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Fashion at affordable prices |
| USP |
Affordable Designer Ethnic Wear |
| BIBA STP | |
| Segmentation |
Women looking for classy ethnic Indian wear. |
| Target Market |
Women in the urban upper middle class. |
| Positioning |
Trendy fashionable ethnic wear. |
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