Ddamas SWOT Analysis
Here is a detailed SWOT analysis of Ddamas covering strengths, weaknesses, opportunities and threats.
Ddamas Strengths
- Present in Over 160 cities across India
- D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad
- New and unique designs to impress the ever changing crowd preferences.
- Celebrity brand ambassadors help in brand visibility
- Good advertising and branding through TVCs and print ads
Above are the strengths in the SWOT Analysis of Ddamas. The strengths of Ddamas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ddamas Weaknesses
- Uncertainty in financial market fluctuations
- Tough competition in the market mean limited market share
These were the weaknesses in the Ddamas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ddamas Opportunities
- The company plans to enter Saudi Arabia, Middle East and the world
- Large opportunities exist in exports by converting diamond into Jewellery before exports
- More and more events should be organized to make more brand awareness
Above we covered the opportunities in Ddamas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ddamas Threats
- Shortage of supplies of Diamonds due to economy fluctuation
- The difficulties of securing retail store locations
- Competition from family owned business in this sector
The threats in the SWOT Analysis of Ddamas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ddamas SWOT analysis.
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About Ddamas
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ddamas Overview | |
|---|---|
| Parent Company |
Gitanjali & Dubai-based Damas |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
Celebrate always |
| USP |
International quality with Indian values |
| Ddamas STP | |
| Segmentation |
The woman of today who always believe in hiding beauty and revealing virtues |
| Target Market |
Upper-middle income consumers |
| Positioning |
Celebrating all occasions with diamonds |
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