Acme Fresh Market SWOT Analysis
Here is a detailed SWOT analysis of Acme Fresh Market covering strengths, weaknesses, opportunities and threats.
Acme Fresh Market Strengths
- A chain of 15+ stores spread at various locations
- Online order and distribution facilities
- One of the oldest supermarket in these localities
- Saving cards, fuel rewards etc are some customer loyalty programs
- Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise
Above are the strengths in the SWOT Analysis of Acme Fresh Market. The strengths of Acme Fresh Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Acme Fresh Market Weaknesses
- Geographicaly present at only a few limited destinations
- Comparatively higher prices than stores like Aldi, Walmart etc.
- Not seen as an international brand
These were the weaknesses in the Acme Fresh Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Acme Fresh Market Opportunities
- Mobile shopping is a good method to engage more customers
- Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
- The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses
Above we covered the opportunities in Acme Fresh Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Acme Fresh Market Threats
- Threats from established players like Walmart, Kmart etc.
- People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
- Growing real estate costs
The threats in the SWOT Analysis of Acme Fresh Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Acme Fresh Market SWOT analysis.
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About Acme Fresh Market
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Acme Fresh Market Overview | |
|---|---|
| Parent Company |
Acme |
| Category |
Grocery |
| Sector | |
| Tagline/ Slogan |
Feeding families of our community for over 120 years |
| USP |
Grocery needs satisfied at fair prices |
| Acme Fresh Market STP | |
| Segmentation |
Food & grocery requirements of people |
| Target Market |
Middle class people |
| Positioning |
Grocery needs satisfied at fair prices |
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