Buccellati SWOT Analysis
Here is a detailed SWOT analysis of Buccellati covering strengths, weaknesses, opportunities and threats.
Buccellati Strengths
- Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year.
- The company is family run business, focusing on luxury and exclusivity
- It is a popular brand with expertise in jewellery, watches and other lifestyle products
- It has its presence in Hong Kong, Paris and a few other European counties
Above are the strengths in the SWOT Analysis of Buccellati. The strengths of Buccellati looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Buccellati Weaknesses
- Due to slowdown of economy, sales are affected
- Limited brand presence in the global markets due to less advertising
These were the weaknesses in the Buccellati SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Buccellati Opportunities
- The common occurrence of extended families and multiple weddings can be catered by this segment
- The company has a growth potential in India, Russia, China and other emerging economies
Above we covered the opportunities in Buccellati SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Buccellati Threats
- Challenging economic times
- Rapid ever changing tastes of consumers
- Highly sought after pieces are now less ‘glamorous’ but are more wearable
The threats in the SWOT Analysis of Buccellati are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Buccellati SWOT analysis.
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About Buccellati
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Buccellati Overview | |
|---|---|
| Parent Company |
Buccellati |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
The ultimate diamond zone |
| USP |
Unique and incomparable designs |
| Buccellati STP | |
| Segmentation |
Upper earning group who are brand conscious |
| Target Market |
Woman with class, who likes to live with style and self assurance |
| Positioning |
Current fashion in bridal jeweler, current trends in diamonds jeweler and texture engraving |
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