Subhiksha SWOT Analysis
Here is a detailed SWOT analysis of Subhiksha covering strengths, weaknesses, opportunities and threats.
Subhiksha Strengths
- It is Indian retail chain with 1600 stores allover India
- Skilled workforce that help customers in buying decisions
- Prices are 8 % less than the MRP so its affordable for common man
- Better ambience than typical retail store helps to gain customer time
- Strong supply chain management
Above are the strengths in the SWOT Analysis of Subhiksha. The strengths of Subhiksha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Subhiksha Weaknesses
- Limited attractive promotional offers to attract customers
- Decreasing footfall in stores is a concern
- Less geographical reach restricted mostly in metro cities
These were the weaknesses in the Subhiksha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Subhiksha Opportunities
- Using ATL promotional offers could cater to mass consumers in minimum time
- Leverage on brand name could help them expand in semi metro city
- Positioning on quality and variety and not only on pricing
Above we covered the opportunities in Subhiksha SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Subhiksha Threats
- Consumers are getting highly brand cautious in various socio-economic classes
- Brand image has been deteriorating and sales getting hampered too due to competition
The threats in the SWOT Analysis of Subhiksha are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Subhiksha SWOT analysis.
Read Similar SWOT analysis
About Subhiksha
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Subhiksha Overview | |
|---|---|
| Parent Company |
Subhiksha group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Bachat mera adhikar, Subhiksha mera Abhimaan |
| USP |
Value for money |
| Subhiksha STP | |
| Segmentation |
Qualityand price cautious group |
| Target Market |
Upper middle class and lower middle class |
| Positioning |
Quality and trust |
Browse marketing analysis of more brands and companies similar to Subhiksha. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
