McCaulou’s Department Store SWOT Analysis
Here is a detailed SWOT analysis of McCaulou’s Department Store covering strengths, weaknesses, opportunities and threats.
McCaulou’s Department Store Strengths
- Wide presence: 19 stores across the nation
- Presence of huge number of brands in all categories of men and women in stores
- Employees are trained to provide unique experience to customers, this increases customer satisfaction
- Saving schemes: Stores runs program like Gift Cards, seasonal discount strategy to engage customers
Above are the strengths in the SWOT Analysis of McCaulou’s Department Store. The strengths of McCaulou’s Department Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weakness
- Online purchase service is unavailable
- Presence of other international brands, hence high brand switching
- Limited global presence, which can be a huge market
These were the weaknesses in the McCaulou’s Department Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
McCaulou’s Department Store Opportunities
- Brand awareness can be improved through proper marketing and advertisement
- Global expansion to newer markets
- Product innovation can be done to attract other segments
Above we covered the opportunities in McCaulou’s Department Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
McCaulou’s Department Store Threats
- Rapid changing consumer perception and demands
- Changing economic condition may impose restriction in spending of customers
- Local market also poses high risk
The threats in the SWOT Analysis of McCaulou’s Department Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the McCaulou’s Department Store SWOT analysis.
About McCaulou’s Department Store
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
McCaulou’s Department Store | |
| Parent Company |
McCaulou’s Department Store |
|---|---|
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Variety of categories and brand are available in stores |
| McCaulou’s Department Store STP | |
| Segmentation |
Fashion conscious customers |
| Target Market |
Upper-middle class |
| Positioning |
Availability of all brands in fashion |
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