Lanvin SWOT Analysis
Here is a detailed SWOT analysis of Lanvin covering strengths, weaknesses, opportunities and threats.
Lanvin Strengths
- The brand has enjoyed appreciation since 1889.
- Alber Elbaz has managed the brand very well and is one of the prime reasons for the popularity of the brand.
- The brand has a diverse portfolio including home decor, menswear, furs, lingerie, and perfumes apart from female apparels.
- The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network
- All the designing and intricate work is done in house at lanvin.
- The brand has been endorsed by many celebrities
- The brand is known for its silk designs.
Above are the strengths in the SWOT Analysis of Lanvin. The strengths of Lanvin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lanvin Weaknesses
- The company has diversified into too many spaces which might make it difficult to handle the brands.
- The brand has yet not made its presence in many developing countries.
These were the weaknesses in the Lanvin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lanvin Opportunities
- The brand can increase its brand awareness by more marketing campaigns.
- The brand’s tie up with H & M can prove beneficial for its image.
Above we covered the opportunities in Lanvin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lanvin Threats
- Other brands offer similar styles and cuts.
- Similar products available in other brands.
The threats in the SWOT Analysis of Lanvin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lanvin SWOT analysis.
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About Lanvin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lanvin Overview | |
|---|---|
| Parent company |
Lanvin |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Marry me; If she wants the moon, give her arpege |
| Usp |
The brand is known for exquisite embroideries and clear, light floral colors. |
| Lanvin STP | |
| Segmentation |
Elite class men and women having a taste for men and women |
| Target group |
Premium segment SEC A1 men and women of age 20-40 |
| Positioning |
Smart off duty casual French fashion |
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