Victoria’s Secret SWOT Analysis
Here is a detailed SWOT analysis of Victoria’s Secret covering strengths, weaknesses, opportunities and threats.
Victoria’s Secret Strengths
- Strong company brand presence with over 1000 company stores across the globe.
- Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success.
- The company’s sub-brand Pink targeting late teen and college age teens has been a great success.
- The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.
- The brand uses organic and fair trade raw materials for it’s clothing lines.
Above are the strengths in the SWOT Analysis of Victoria’s Secret. The strengths of Victoria’s Secret looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Victoria’s Secret Weaknesses
- Several competitors means customers have a lot of choices and brand switching is high
- Fake products with the same name affect sales as well as brand image
These were the weaknesses in the Victoria’s Secret SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Victoria’s Secret Opportunities
- The brand can extend its portfolio by foraying into different lines to expand its offering.
- The brand can focus on markets like Asia where it has limited reach.
- The brand could create online digital dressing rooms to create a greater appeal for their products.
Above we covered the opportunities in Victoria’s Secret SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Victoria’s Secret
Victoria’s Secret Threats
- Due to limited resources the company can face serious issues in lieu of an economic downturn
- The highly fragmented fashion industry would mean less brand loyalty .
- Fake imitation and replicas
The threats in the SWOT Analysis of Victoria’s Secret are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Victoria’s Secret SWOT analysis.
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About Victoria’s Secret
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Victoria’s Secret Overview | |
|---|---|
| Parent Company | Limited Brands |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
She got an Extreme Makeover |
| USP |
Premium designer inner wear |
| Victoria’s Secret STP | |
| Segmentation |
Premium women innerwear lingerie segment |
| Target Market |
High society women from the urban areas |
| Positioning |
A Bold fashion statement. |
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