ECCO SWOT Analysis
Here is a detailed SWOT analysis of ECCO covering strengths, weaknesses, opportunities and threats.
ECCO Strengths
- Attributed to be one of the only shoe companyin the world to own and manage each and every step in the production process from tanning to the end-point of sales.
- Strong brand presence in over 90 countries with more than 4000 points of sale.
- Company maintains economies of scale with over 5 tanneries in five countries spread across Asia and Europe and nearly 80% of the shoes are manufactured in its own factories.
- Company’s research program to reduce the environmental impact of the tanning process has been a success.
- Thebrand’s foray into leather accessories has been a success .
- The brands exclusive retail outlets as performance centers have been a great success.
Above are the strengths in the SWOT Analysis of ECCO. The strengths of ECCO looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ECCO Weaknesses
- The brand does not heavily advertise as its competitors who only brand and market their products.
- Fake replicas and imitation products affects brand image
These were the weaknesses in the ECCO SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ECCO Opportunities
- The brand can tap new emerging markets like India and Africa.
- In lieu of the research process to prevent environmental degradation the company can also work on a green campaign to promote its wares.
Above we covered the opportunities in ECCO SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about ECCO
ECCO Threats
- The fragmentation in the leather shoes segment is high leading to low customer loyalty.
- The recent slowdown in the European and other markets could affect the profitability.
- Many products coming as cheap substitutes for leather also pose a serious threat to the brand.
The threats in the SWOT Analysis of ECCO are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ECCO SWOT analysis.
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About ECCO
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ECCO Overview | |
|---|---|
| Parent Company |
ECCO Sko A/S |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Shoes must follow the foot, Shoes for life |
| USP |
Premium quality leather shoes and accessories. |
| ECCO STP | |
| Segmentation |
Shoes and accessories segment |
| Target Market |
Men and women upper middle and upper class |
| Positioning |
Long lasting leather shoes and accessories. |
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