Timberland SWOT Analysis
Here is a detailed SWOT analysis of Timberland covering strengths, weaknesses, opportunities and threats.
Timberland Strengths
- The brand has a strong retail presence in USA, UK and Canada through several flagship stores and is present throughout the world through MBO’s.
- The brand believes in ecological preservation and is involved in active CSR activities to that effect.
- The brand uses scientific technology into the production of its leather goods which give them a good credibility considering they are used in harsh weathers.
- The brand has constantly looked to expand its brand portfolio through various product lines to make it a complete lifestyle brand for the adventurous people
- Good advertising and visibility across US
Above are the strengths in the SWOT Analysis of Timberland. The strengths of Timberland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Timberland Weaknesses
- The brand has struggled to leverage on its financial position to expand its operations globally
- The brand is currently in the transition stage after its merger with the VF corporation
These were the weaknesses in the Timberland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Timberland Opportunities
- The brand can expand its exclusive retail operations which are limited to USA and UK to new markets which have a growing demand for outdoor wear.
- The brand can also look at sponsoring various outdoor sports outside USA which increases the know-how of the brand.
- The brand can also try and outsource its manufacturing units to maintain economies of scale in future.
Above we covered the opportunities in Timberland SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Timberland Threats
- The brand faces fragmentation in the outdoor-wear segment as its main challenge.
- The brand outside American markets faces indentifiablity issues wherein many brands are offering a similar product
- Tough competition from domestic and international players
The threats in the SWOT Analysis of Timberland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Timberland SWOT analysis.
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About Timberland
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Timberland Overview | |
|---|---|
| Parent Company |
VF corporation |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Outdoor performance |
| USP |
Quality outdoor wear |
| Timberland STP | |
| Segmentation |
Outdoor apparel and accessories for men, women, kids |
| Target Market |
Men and women from the upper middle class |
| Positioning |
Complete outdoor sports brand |
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