Pomellato SWOT Analysis
Here is a detailed SWOT analysis of Pomellato covering strengths, weaknesses, opportunities and threats.
Pomellato Strengths
- Creativity, research and Innovation and strong originality of communication
- Pomellato has a team of approx 500 employees, who are highly skilled.
- It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion
- It’s one the top 5 jeweler in Europe
- It also introduced mix and match jewel designs
- Advertisng campaigns have been successful in grabbing a large chunk of customers awareness
Above are the strengths in the SWOT Analysis of Pomellato. The strengths of Pomellato looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weakness
- Less brand awareness outside Europe
- The brand has a limited market share growth as compared to leading jewellery brands
These were the weaknesses in the Pomellato SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pomellato Opportunities
- Needs a strong presence in UK, China and Japan
- Requirement of strong franchisee model
- Tie-ups with fashion houses and events to increase awareness
Above we covered the opportunities in Pomellato SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pomellato Threats
- Duplication in designs
- Needs continuous changes in the design prospects
- Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.
The threats in the SWOT Analysis of Pomellato are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pomellato SWOT analysis.
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About Pomellato
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pomellato Overview | |
|---|---|
| Parent Company |
Pomellato |
| Category |
Jeweler and luxury gifts |
| Sector | |
| Tagline/ Slogan |
Pomellato |
| USP |
Tradition of craftsmanship |
| Pomellato STP | |
| Segmentation |
Women looking for every day as well as special occasion jewellery |
| Target Market |
Women from the premium class from the urban areas |
| Positioning |
Dynamism and modernity, while retaining the brand's tradition and values. |
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