Here is a detailed SWOT analysis of Poundworld covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Poundworld. The strengths of Poundworld looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Poundworld SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Poundworld SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Poundworld are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Poundworld SWOT analysis.
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About Poundworld
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Poundworld Overview | |
---|---|
Parent Company |
Family owned – Chris Edwards & Chris Edwards Junior |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Everything £1 |
USP |
Poundworld offers products at £1 |
Poundworld STP | |
Segmentation |
Price conscious customers |
Target Market |
Lower middle class, retired or unemployed |
Positioning |
Curtail your expenses |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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