TJ Maxx SWOT Analysis
Here is a detailed SWOT analysis of TJ Maxx covering strengths, weaknesses, opportunities and threats.
TJ Maxx Strengths
- A chain with more than 1000 stores in more than 5 different countries
- The price levels in the stores is comparatively on the lower side.
- The stores had growing sales which is a good sign
- The online store has been expanding over the years
- The store has excellent presence and strong focus on customer service
Above are the strengths in the SWOT Analysis of TJ Maxx. The strengths of TJ Maxx looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TJ Maxx Weaknesses
- The customer service is not seen as the best in these stores
- People find it contradictory that designer clothes are sold in bulk
- Many of these department stores have a very few categories
These were the weaknesses in the TJ Maxx SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TJ Maxx Opportunities
- They have an opportunity to increase their international market share
- They have many in store merchandising activities planned to attractnew customers
- They are trying to expand the number of stores across various countries
Above we covered the opportunities in TJ Maxx SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TJ Maxx Threats
- Credit card fraud which happened in the stores have affected the company’s reputation
- Increasing competition in the industry
- They have to compete more on price since the competition is increasing
The threats in the SWOT Analysis of TJ Maxx are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the TJ Maxx SWOT analysis.
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About TJ Maxx
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TJ Maxx Overview | |
|---|---|
| Parent Company |
TJX Companies |
| Category |
Department Store |
| Sector | |
| Tagline/ Slogan |
Designer Brands at TJ prices |
| USP |
Designer brands at affordable prices |
| TJ Maxx STP | |
| Segmentation |
Middle/Upper Middle class people |
| Target Market |
Middle/Upper Middle class people |
| Positioning |
Designer brands at affordable prices |
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