A.Lange & Sohne SWOT Analysis
Here is a detailed SWOT analysis of A.Lange & Sohne covering strengths, weaknesses, opportunities and threats.
A.Lange & Sohne Strengths
- The watches of the brand are known to be one of the most accurate watches in the world
- The engravings on the watch are special and hand-made adding to the exclusivity of the brand
- Thecompany has won more than 140 international awards in fine watchmaking
- German watchmaking is well-respected around the world
- The brand has presence and points-of-sale in more than 50 countries around the world
Above are the strengths in the SWOT Analysis of A.Lange & Sohne. The strengths of A.Lange & Sohne looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A.Lange & Sohne Weaknesses
- Top-of-the-mind-recall for the watch is low as compared to its competitors
- The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands
These were the weaknesses in the A.Lange & Sohne SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A.Lange & Sohne Opportunities
- An exclusive women’s range of watches can open opportunities for extending the TG
- Expanding the markets to developing economies which have witnessed high growth in luxury segment
Above we covered the opportunities in A.Lange & Sohne SWOT Analysis. The opportunities for any brand can include prospects of future growth.
A.Lange & Sohne Threats
- High recall competitive brands that have aggressive marketing and promotional strategies
- Growing cost competition, even in the luxury segment
The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the A.Lange & Sohne SWOT analysis.
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About A.Lange & Sohne
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| A.Lange & Sohne Overview | |
|---|---|
| Parent Company |
Lange Uhren GmbH , a subsidiary of Richemont SA |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Tradition neuester Stand / State of the art tradition |
| USP |
High quality fine design timepieces |
| A.Lange & Sohne STP | |
| Segmentation |
Luxury Segment watches |
| Target Market |
High Income men and women |
| Positioning |
Mechanical watches of the future with the ideals of the past |
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