El Corte Ingles SWOT Analysis
Here is a detailed SWOT analysis of El Corte Ingles covering strengths, weaknesses, opportunities and threats.
El Corte Ingles Strengths
- Biggest departmental store in Europe and ranked among the top five worldwide
- Owner of associated businesses like hypermarket, supermarket, fashion chain
- Large base of consumer group to be targeted by company through different associated businesses
- Stores tend to be very large size and offer wide range of products
Above are the strengths in the SWOT Analysis of El Corte Ingles. The strengths of El Corte Ingles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
El Corte Ingles Weaknesses
- Despite being a strong player, the brand awareness is limited compared to global leaders
- Stiff competition from global players means market share growth is limited
These were the weaknesses in the El Corte Ingles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
El Corte Ingles Opportunities
- Online retailing is good option for company to spread globally and locally
- Strengthening supply chain and distribution network would help in gaining cost advantage
Above we covered the opportunities in El Corte Ingles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
El Corte Ingles Threats
- Global downturn has impact on customer purchasing ability which shrinks gradually
- Government regulation and import export policies tend to effect in global market
- Setting up manufacturing plant locally or sourcing from outside provides competitive edge
The threats in the SWOT Analysis of El Corte Ingles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the El Corte Ingles SWOT analysis.
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About El Corte Ingles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| El Corte Ingles Overview | |
|---|---|
| Parent Company |
El Corte Ingles Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the biggest department store group in Europe based in Spain |
| El Corte Ingles STP | |
| Segmentation |
Households seeking departmental stores |
| Target Market |
Middle class and upper middle class |
| Positioning |
Quality in low price |
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