Lands End SWOT Analysis
Here is a detailed SWOT analysis of Lands End covering strengths, weaknesses, opportunities and threats.
Lands End Strengths
- The brand believes in high quality of products and fair pricing which makes it accessible to most of the families.
- The brand has more than 10 exclusive locations in America and also operates through MBO’s giving it access to a larger base of customers.
- The brand takes pride in able to ship its products to more than 170 countries a rare feat for any brand.
- The brand has an elaborate e-catalogue and an online shop with facilities like 24/7 toll free numbers for seamless assistance.
- The brand’s elaborate product line from sleep-wear to uniforms and different forms of casual wear for men and women makes it a complete lifestyle brand for the family.
Above are the strengths in the SWOT Analysis of Lands End. The strengths of Lands End looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lands End Weaknesses
- The brand has not advertisedas frequently as its competitors who too are in the same segment in the American markets.
- There is high dependence on online sales for the overall revenues for the brand.
- The brand has not leveraged on its vast distribution network to create a sustainable retail model
These were the weaknesses in the Lands End SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lands End Opportunities
- The brand can foray into many Asian markets which have shown a growing demand for a complete family wear brand.
- The brand can also take up green initiatives to keep pace with the growing concerns about the environment.
- The brand can very well outsource its production units to maintain economies of scale in the long run.
Above we covered the opportunities in Lands End SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lands End Threats
- The brand faces high volatility of consumer behavior in this segment as there is no specific brand loyalty.
- The brand can face a drop in sales due to the recent slowdown in global markets which have also affected the American markets which are their main source of revenue
The threats in the SWOT Analysis of Lands End are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lands End SWOT analysis.
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About Lands End
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lands End Overview | |
|---|---|
| Parent Company |
Sears Holdings Corporation |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Business Outfitters |
| USP |
Complete family lifestyle brand |
| Lands End STP | |
| Segmentation |
Lifestyle and trendy apparel for urban families |
| Target Market |
Urban upper middle class families |
| Positioning |
A complete family brand |
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