Mikimoto SWOT Analysis
Here is a detailed SWOT analysis of Mikimoto covering strengths, weaknesses, opportunities and threats.
Mikimoto Strengths
- Mikimoto is the producer of finest quality of pearls
- Century old business of creating such refined pearls and such innovative designs
- Mikimoto, the creator of real pearls have won many accolades, which were bestowed on him
- Gives an outstanding customer experience to create true brand value and a competitive advantage
- Each piece is having supreme dedication, passion and elegant design
Above are the strengths in the SWOT Analysis of Mikimoto. The strengths of Mikimoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mikimoto Weaknesses
- Despite high product quality, the brand is losing out on brand recall and availability
- Limited global reach and needs to use the franchising model and retail model
These were the weaknesses in the Mikimoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mikimoto Opportunities
- Can go into accessories like purses, watches and etc
- Brand recall can be increasing by creating a buzz by creating ads
- Tie-up with fashion brands and events
Above we covered the opportunities in Mikimoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mikimoto Threats
- Raw materials prices are increasing
- Pearls are used by some specific age group, not so popular in youngsters.
- Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.
The threats in the SWOT Analysis of Mikimoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mikimoto SWOT analysis.
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About Mikimoto
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mikimoto Overview | |
|---|---|
| Parent Company |
Mikimoto |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
Imagine the gift of lifetime |
| USP |
Timeless elegance and sophisticated modern design |
| Mikimoto STP | |
| Segmentation |
Woman interested in buying diamonds and pearls jewellery |
| Target Market |
Urban women from upper class |
| Positioning |
Unique ,luxurious and well worth seeking out |
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