Quiksilver SWOT Analysis
Here is a detailed SWOT analysis of Quiksilver covering strengths, weaknesses, opportunities and threats.
Quiksilver Strengths
- Over decades the company has achieved the reputation of being the largest manufacturer of surf-wear and board-sportswear equipment in the world.
- The brand has a strong presence across the world with it operating over 800 stand-alone stores across five zones, Australia, Europe, Asia, Africa, North and South America, with presence in major Retailers through MBO’s.
- The financial restructuring with Rhone Group has been a success and the returns are paying off.
- The company has diversified into various product lines like watches, wallets, belts to become a complete sports lifestyle brand
- Good advertising and brand presence
Above are the strengths in the SWOT Analysis of Quiksilver. The strengths of Quiksilver looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Quiksilver Weaknesses
- Fake imitations and replica products affect branding and sales
- In comparison to the rate of production the company has a very low market share in the global market as compared to its competitors
These were the weaknesses in the Quiksilver SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Quiksilver Opportunities
- The company can go into online sales to reach out to a larger no of customers, which has been an effective retail medium.
- The company can further concentrate on brand-building of its new product lines which are yet to gain popular attention.
- The company can explore new markets and sponsor emerging competitions where the sport is growing.
Above we covered the opportunities in Quiksilver SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Quiksilver
Quiksilver Threats
- The threat for the brand is from environmental regulations for the sport from across the world which can act as a spoil-sport.
- The company faces the threat of counterfeit products which have caused significant losses
- The fluctuations in the currency rates across the world can also effect their sales revenues.
The threats in the SWOT Analysis of Quiksilver are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Quiksilver SWOT analysis.
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About Quiksilver
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Quiksilver Overview | |
|---|---|
| Parent Company |
Quiksilver,Inc |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Ride the hazardous wave; When the sun runs our i'll use the moon |
| USP |
Complete surf-wear and board-sportswear brand. |
| Quiksilver STP | |
| Segmentation |
Sporty Men, Women and kids |
| Target Market |
Urban men women and kids from the middle and upper middle class |
| Positioning |
Exclusive sport-wear brand. |
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