Esprit SWOT Analysis
Here is a detailed SWOT analysis of Esprit covering strengths, weaknesses, opportunities and threats.
Esprit Strengths
- Strong Brand Positioning and Awareness in over 40 countries
- Balanced contribution of retail and wholesale
- Clever portfolio setup – kids, casual, men
- Has more than 800 stores and available through 15,000 apparel stores globally
- Has an employee strength of over 15000 worldwide
Above are the strengths in the SWOT Analysis of Esprit. The strengths of Esprit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Esprit Weaknesses
- Limited presence in Eastern Europe
- Intense competition gives customers options of frequent brand switching
These were the weaknesses in the Esprit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Esprit Opportunities
- To tap the growing earning population in the emerging countries
- Growing casual wear market
- Low manufacturing and production costs in various international markets
Above we covered the opportunities in Esprit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Esprit
Esprit Threats
- Intense Competition from leading brands
- Product Substitution with local brands
- Threat of fake/cheap imitations in the market
The threats in the SWOT Analysis of Esprit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Esprit SWOT analysis.
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About Esprit
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Esprit Overview | |
|---|---|
| Parent Company |
Esprit Holdings |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The World is our Culture |
| USP |
Premium Lifestyle Brand |
| Esprit STP | |
| Segmentation |
People who look for a blend of style and comfort |
| Target Market |
Urban middle and upper-middle class |
| Positioning |
Bringing Newness and Style to Life |
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