Peter England SWOT Analysis
Here is a detailed SWOT analysis of Peter England covering strengths, weaknesses, opportunities and threats.
Peter England Strengths
- The brand offers Work appropriate clothing catering tooffice going men who prefer a sense of style in their clothing.
- It was voted among India's Most Trusted Apparel Brands
- Premium fashion and international fashion also available in the Middle East
- Clothes for a verity of occasions like formals, parties and Marriages are available
- One of the largest menswear brand in India with nearly 6 million garments sold every year
Above are the strengths in the SWOT Analysis of Peter England. The strengths of Peter England looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Peter England Weaknesses
- Global penetration is limited as compared to a few other international brands
- Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Peter England SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Peter England Opportunities
- Can diversify into Indian wear as well
- Can diversify into higher priced apparel segment or textiles
- Increase global reach would be beneficial for brand growth
Above we covered the opportunities in Peter England SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Peter England
Peter England Threats
- New brands coming in pose major threat because of similar pricing
- Similar patterns and verity available at lesser price with other brands or local market
- Cheaper imitations are a cause of worry
The threats in the SWOT Analysis of Peter England are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Peter England SWOT analysis.
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About Peter England
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Peter England Overview | |
|---|---|
| Parent company |
Madura Fashion & Lifestyle (Aditya Birla group) |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Beginning of good things |
| Usp |
mid-priced value for money range readymade men’s wear |
| Peter England STP | |
| Segmentation |
Young men looking for stylish apparels, be it work, party or casual wear |
| Target group |
Urban middle class men |
| Positioning |
'Fashion-right' styles in men’s wear |
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