Tata Croma SWOT Analysis
Here is a detailed SWOT analysis of Tata Croma covering strengths, weaknesses, opportunities and threats.
Tata Croma Strengths
- Trusted Brand TATA and first large format specialist in retail chain for consumer durables
- Trusted service offered
- Strong presence in Indian consumer durable market
- Attractive promotional offers for bulk buying
- Wide reach all over India with over 70 stores
Above are the strengths in the SWOT Analysis of Tata Croma. The strengths of Tata Croma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Croma Weaknesses
- Still hasn't been able to reach across all major cities which might be potential market
- Despite being a strong player in India, faces market share competition from international and unorganised market
These were the weaknesses in the Tata Croma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Croma Opportunities
- Opportunity to enter into other services like hypermarket
- Domestic expansion as well as going global
- More advertising to increase brand visibility
Above we covered the opportunities in Tata Croma SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Croma Threats
- International and domestic players entering the market
- Continuous improvement in technology means difficult inventory management
The threats in the SWOT Analysis of Tata Croma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Croma SWOT analysis.
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About Tata Croma
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Croma Overview | |
|---|---|
| Parent Company |
TATA Group |
| Category |
Consumer durables retail |
| Sector | |
| Tagline/ Slogan |
The electronics megastore |
| USP |
Trusted service |
| Tata Croma STP | |
| Quality and price conscious group | |
| Target Market |
Upper Middle class and lower middle class |
| Positioning |
Quality with style |
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