Sprouts Farmers Market SWOT Analysis
Here is a detailed SWOT analysis of Sprouts Farmers Market covering strengths, weaknesses, opportunities and threats.
Sprouts Farmers Market Strengths
- Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements
- Offers wide range of fresh food in 150 stores across USA offering wide network and reach.
- It offers employment to more than 7000 people making it one of the top employers in the area, creating huge brand value.
- Also offers additional attractive services to the customers likeweekly, monthly deals, online coupons, shopping lists, recipes, specials etc.
Above are the strengths in the SWOT Analysis of Sprouts Farmers Market. The strengths of Sprouts Farmers Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sprouts Farmers Market Weaknesses
- The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
- Brand awareness is restricted.
- The prices of items are higher than supermarkets and grocery stores which might limit the target group.
These were the weaknesses in the Sprouts Farmers Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sprouts Farmers Market Opportunities
- More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
- Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
- Expand network, wider product range and reach to people by opening up more flagship stores.
Above we covered the opportunities in Sprouts Farmers Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sprouts Farmers Market Threats
- Robbery attempts and other threats leadto concerns for property loss.
- Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
- Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.
The threats in the SWOT Analysis of Sprouts Farmers Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sprouts Farmers Market SWOT analysis.
Read Similar SWOT analysis
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About Sprouts Farmers Market
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sprouts Farmers Market Overview | |
|---|---|
| Parent Company |
Apollo Global Management |
| Category |
Convenience Store |
| Sector | |
| Tagline/ Slogan |
Farmer’s market |
| USP |
Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements |
| Sprouts Farmers Market STP | |
| Segmentation |
People who have irregular working hours or work shifts and might go for impromptu purchases |
| Target Market |
Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time. |
| Positioning |
Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements |
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