AutoNation SWOT Analysis
Here is a detailed SWOT analysis of AutoNation covering strengths, weaknesses, opportunities and threats.
AutoNation Strengths
- S&P 500 Component
- AutoNation has 215 dealerships across the USA
- High internet presence for its all inventory
- Largest auto retailer in the United States
Above are the strengths in the SWOT Analysis of AutoNation. The strengths of AutoNation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AutoNation Weaknesses
- Debt to equity ratio is very high over and above the accepted standard
- Inventory handling is very large
- Less presence across the globe
- Number of inspection on used cars are very large
These were the weaknesses in the AutoNation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AutoNation Opportunities
- Launched E-Vehicles Program, in partnership with Edmunds.com
- Export opportunity to developing country
- Participation in various auto expos and displaying auto design
- Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
Above we covered the opportunities in AutoNation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AutoNation Threats
- High fuel prices
- Economic crisis in U.S and Europe affected the sale of cars
The threats in the SWOT Analysis of AutoNation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AutoNation SWOT analysis.
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About AutoNation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AutoNation Overview | |
|---|---|
| Parent Company |
AutoNation |
| Category |
Auto retailer |
| Sector | |
| Tagline/ Slogan |
Making car buying fun |
| USP |
Solution for new and used car purchase |
| AutoNation STP | |
| Segmentation |
People from U.S. |
| Target Market |
Person looking for either new or purchased cars |
| Positioning |
Stop by and test drive today |
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