Mercadona SWOT Analysis
Here is a detailed SWOT analysis of Mercadona covering strengths, weaknesses, opportunities and threats.
Mercadona Strengths
- Largest supermarket chain and food distributor in Spain with 1300+ stores and nearly one-fourth market share in food market
- It has good brand equity as it ranked among the top ten most reputable company in world
- Strong food delivery channels including online
- Its products undergo strong quality control checks to ensure freshness and cleanliness
- The company has a strong workforce of over 70,000 people
Above are the strengths in the SWOT Analysis of Mercadona. The strengths of Mercadona looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mercadona Weaknesses
- It has not strong global presence compared to other leading food retail stores
- The company has limited brand recall outside Spain compared to some other market leaders
These were the weaknesses in the Mercadona SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mercadona Opportunities
- Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry
- Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections
Above we covered the opportunities in Mercadona SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mercadona Threats
- Consumers still are not completely ready for online food shopping due to trust factor
- Increasing presence on other international brands
The threats in the SWOT Analysis of Mercadona are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mercadona SWOT analysis.
Read Similar SWOT analysis
About Mercadona
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mercadona Overview | |
|---|---|
| Parent Company |
Mercadona |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Your trusted supermarket |
| USP |
Highest quality and food safety |
| Mercadona STP | |
| Segmentation |
Home makers and working women looking for daily need stores |
| Target Market |
Urban middle and upper middle class households |
| Positioning |
Freshness with quality |
Browse marketing analysis of more brands and companies similar to Mercadona. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
