Leroy Merlin SWOT Analysis
Here is a detailed SWOT analysis of Leroy Merlin covering strengths, weaknesses, opportunities and threats.
Leroy Merlin Strengths
- The company is serving in thirteen countries along with France and established in major cities and town
- It provides unique self- service and sales assisted service to consumers
- It became pioneer ,as it was the first company to offer free delivery service
- It has more than 300 home improvement stores in 13 countries
- The company has over 50,000 employees
Above are the strengths in the SWOT Analysis of Leroy Merlin. The strengths of Leroy Merlin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Leroy Merlin Weaknesses
- Competition means brand loyalty is fluctuating and also limited market share
- Getting supplier or outsourcing sometimes affect the margins
These were the weaknesses in the Leroy Merlin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leroy Merlin Opportunities
- There are less players In home improvement and garden supplies sector , so get high margins
- Along with home improvement company could enter into food and home care segment
- Customers are becoming more aware about this segment as they want home should be unique and beautiful
Above we covered the opportunities in Leroy Merlin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Leroy Merlin Threats
- Lot of foreign players coming into Europe retail sector
- After economic crisis French consumers have become more careful about spending over items like home improvement
The threats in the SWOT Analysis of Leroy Merlin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Leroy Merlin SWOT analysis.
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About Leroy Merlin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Leroy Merlin Overview | |
|---|---|
| Parent Company |
Leroy Merlin |
| Category |
Home improvement and Garden supplies |
| Sector | |
| Tagline/ Slogan |
Do it yourself |
| USP |
For beautiful home |
| Leroy Merlin STP | |
| Segmentation |
Households looking for home decor |
| Target Market |
Urban upper middle and upper class households |
| Positioning |
Improve living environment |
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