1. SWOT Analysis
    2. ›
  2. Lifestyle and Retail
    3. ›
  3. Lowe's SWOT Analysis

Lowe's SWOT Analysis

Here is a detailed SWOT analysis of Lowe's covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Lowe's Strengths

  1. Lowe's Companies, a US based home improvement chain, serves millions of customers every week
  2. Lowe's is one of the largest home improvement retail brands globally
  3. The company has its presence on NYSE & S&P 500 Component
  4.  Lowe's Companies has been recognized in the Fortune 500 companies
  5. Strong brand reputation and financially stable shows it is a strong player in the segment
  6. The company has over 300,000 people employed with the company, which has over 2000 stores
  7. The annual revenue of the company is more than $70 billion

Above are the strengths in the SWOT Analysis of Lowe's. The strengths of Lowe's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lowe's Weaknesses

  1. Lowe's Companies has tremendous competition which means limited market share growth
  2. Geographical expansion is not at very large extent and limited global presence

These were the weaknesses in the Lowe's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lowe's Opportunities

  1. Global expansion to tap newer markets can boost Lowe's business
  2. Increasing product and service offerings
  3. Free parcel shipping to increase customer experience

Above we covered the opportunities in Lowe's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lowe's Threats

  1. Cut throat competition with respect to margins
  2. Touch and feel of product is not available prior to purchase in case of shipment
  3. People opting for ecommerce portals for home deliveries & services can degrow business

The threats in the SWOT Analysis of Lowe's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lowe's SWOT analysis.

About Lowe's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lowe's Overview
Parent Company

Lowe's Companies, Inc.
Category

Home Improvement
Sector

Lifestyle and Retail
Tagline/ Slogan

Never stop improving
USP

Lowe's Companies gives better offers and improved service for home appliances
Lowe's STP
Segmentation

Home furnishings and accessories
Target Market

Urban middle and upper class households
Positioning

Lowe's Companies is a retail home improvement and appliance stores


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lowe's. This section covers SWOT Analysis along with Segmentation, Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin