Walgreens SWOT Analysis
Here is a detailed SWOT analysis of Walgreens covering strengths, weaknesses, opportunities and threats.
Walgreens Strengths
- Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division
- The company operates 8,000+ locations across US, Columbia and Puerto Rico
- Walgreens has a strong brand recall in health category
- Has a strong employee base of nearly 250,000
- Has worked on several environmental as well as CSR initiatives
Above are the strengths in the SWOT Analysis of Walgreens. The strengths of Walgreens looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Walgreens Weaknesses
- High marginal pressure on profits due to many players in industry
- Walgreens brand is limited to America only and has no international presence
These were the weaknesses in the Walgreens SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Walgreens Opportunities
- People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products
- Focusing only on doctors for aggressive marketing to increase more prescription
- Global tie-ups and expansion to increase Walgreens' presence
Above we covered the opportunities in Walgreens SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Walgreens Threats
- Government regulations in patent are not well accepted everywhere
- Many players exist in pharmaceutical industry with same products but with different brands so immense competition
- R&D is high expenditure are in pharma industry as it requires high amount of investment
The threats in the SWOT Analysis of Walgreens are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Walgreens SWOT analysis.
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About Walgreens
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Walgreens Overview | |
|---|---|
| Parent Company |
Walgreens Co |
| Category |
Pharmaceutical retail |
| Sector | |
| Tagline/ Slogan |
The pharmacy America trusts; Well trusted since 1901 |
| USP |
Walgreens is one of the largest drug retailing company in US |
| Walgreens STP | |
| Segmentation |
Pharmaceutical and drug retail business |
| Target Market |
Middle class and upper middle class individuals |
| Positioning |
Walgreens offers affordable pricing and a wide portfolio of medicines & healthcare products |
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