Here is a detailed SWOT analysis of Easy Day covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Easy Day. The strengths of Easy Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Easy Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Easy Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Easy Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Easy Day SWOT analysis.
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About Easy Day
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Easy Day Overview | |
---|---|
Parent Company |
Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises |
Category |
Consumer Retail Department Store |
Sector | |
Tagline/ Slogan |
Enable India, Live Better |
USP |
To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din) |
Easy Day STP | |
Segmentation |
Discount retail store |
Target Market |
Middle and upper income households |
Positioning |
To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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