Big Apple SWOT Analysis
Here is a detailed SWOT analysis of Big Apple covering strengths, weaknesses, opportunities and threats.
Big Apple Strengths
- Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc.
- Superb collection of fresh produce, supported by FMCG and grocery products
- Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra.
- Offers value adding services such as credit purchase, home delivery
Above are the strengths in the SWOT Analysis of Big Apple. The strengths of Big Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Apple Weaknesses
- Perishable nature of productsand limited awareness
- Customer perception of low cost products to have low quality
These were the weaknesses in the Big Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Big Apple Opportunities
- Expansion of stores into tier two cities and rural markets
- Foray into other non-food products
- Offer attractive promotions, offers and discounts
Above we covered the opportunities in Big Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Apple Threats
- Rising Food inflation in India
- Intensifying competition from local and global food retail chains
The threats in the SWOT Analysis of Big Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Big Apple SWOT analysis.
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About Big Apple
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Big Apple Overview | |
|---|---|
| Parent Company |
Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Think Fresh |
| USP |
A complete community neighborhood convenience store |
| Big Apple STP | |
| Segmentation |
Convenience store |
| Target Market |
Price sensitive local , middle class households |
| Positioning |
Offering fresh food products at low prices |
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