Metro AG SWOT Analysis
Here is a detailed SWOT analysis of Metro AG covering strengths, weaknesses, opportunities and threats.
Metro AG Strengths
- One of the top five largest retail chain in the world and largest in its home market, Germany
- Multi-store formats-convenience store, department stores, supermarkets, discount stores etc.
- Retail operations offered to commercial customers too in the format of cash and carry stores
- Huge brand equity and successful customer loyalty programmes
Above are the strengths in the SWOT Analysis of Metro AG. The strengths of Metro AG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Metro AG Weaknesses
- Need of localisation of its stores across different cities and countries puts an additional pressureon operation costs
- Lower investments made by the retail chain in modernising its IT technology and systems for better automation of business
These were the weaknesses in the Metro AG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Metro AG Opportunities
- Seek growth through expansion into newer markets
- Emphaiss on private label growth
- Widescale advertising, promotions and customer loyalty programmes to increase business and loyal customers
Above we covered the opportunities in Metro AG SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Metro AG Threats
- Rising labour costs worldwide
- Threat from unionization of workforce in Germany
- Precarious economic condition in Euro zone and Americas
The threats in the SWOT Analysis of Metro AG are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Metro AG SWOT analysis.
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About Metro AG
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Metro AG |
|
|---|---|
| Parent Company |
Metro AG, Germany |
| Category |
Food retail |
| Sector | |
| Tagline/ Slogan |
Made to Trade |
| USP |
A modern shopping experience for all the family needs under one roof |
| Metro AG STP | |
| Segmentation |
Hypermarket and discount store |
| Target Market |
Middle segment households |
| Positioning |
Offering a wide array of high quality goods and services at fair prices |
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