Blacks Outdoor Retail SWOT Analysis
Here is a detailed SWOT analysis of Blacks Outdoor Retail covering strengths, weaknesses, opportunities and threats.
Blacks Outdoor Retail Strengths
- Started as army and navy supplier, and now boasts of over 3500 employees
- Cater to various adventure sports
- Over 100 brands under one roof
- Over 80 stores across US makes it a strong player in the industry
- Dedicated online and telephone retail good for customer service
- Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment
Above are the strengths in the SWOT Analysis of Blacks Outdoor Retail. The strengths of Blacks Outdoor Retail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blacks Outdoor Retail Weaknesses
- Limited global penetration means limited market share
- Products considered premium and for specific purpose, invites dissuades public from entering.
These were the weaknesses in the Blacks Outdoor Retail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blacks Outdoor Retail Opportunities
- Can spread to other countries, focusing on the major cities
- Need to convince public about products for day to day use
- Tie-ups and associations can enhance brand image
Above we covered the opportunities in Blacks Outdoor Retail SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blacks Outdoor Retail Threats
- Various online retailers available with more customer interactive features
- The individual brands under Blacks have their own retail stores
- Cheaper equipment available in the market
- Threat from imitation in the market
The threats in the SWOT Analysis of Blacks Outdoor Retail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Blacks Outdoor Retail SWOT analysis.
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About Blacks Outdoor Retail
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Blacks Outdoor Retail Overview | |
|---|---|
| Parent Company |
JD SPORTS FASHION plc |
| Category |
Outdoor Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The Outdoor Experts |
| USP |
Hiking and running apparel and accessories |
| Blacks Outdoor Retail STP | |
| Segmentation |
Premium outdoor apparel |
| Target Market |
Adventurous or sporting people |
| Positioning |
Brands for every extreme outdoor occasion |
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