Here is a detailed SWOT analysis of Pets at Home covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Pets at Home. The strengths of Pets at Home looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Pets at Home SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Pets at Home SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Pets at Home are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pets at Home SWOT analysis.
About Pets at Home
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Pets at Home Overview | |
---|---|
Parent Company |
Kohlberg Kravis Roberts |
Category |
Pet supplies retailer |
Sector | |
Tagline/ Slogan |
Where pets come first |
USP |
It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores. |
Pets at Home STP | |
Segmentation |
People who have pets and who love pets, want to own pets |
Target Market |
Upper middle class people who are pet friendly and loves to own pets and are passionate about them |
Positioning |
Pets at Home are a guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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