Condor Cycles SWOT Analysis
Here is a detailed SWOT analysis of Condor Cycles covering strengths, weaknesses, opportunities and threats.
Condor Cycles Strengths
- Most trusted brand of cycles for people who seriously want to pursue cycling
- One stop shop for all kinds of biking requirements. Widest range of high quality products related to cycling including accessories and apparels available apart from cycles.
- Ease of building a custom made bike according to one’s requirement has helped tap into almost every segment of cycling enthusiasts.
- Very knowledgeable staff who help customers make the right choice in selecting the best bike for them
- Vertically integrated the value chain of the cycling industry from manufacturing to after sale service.
- Customer satisfaction is excellent and has made customers loyal over time. Training programs relating to maintenance of bikes has helped build good customer relations.
- Has been ridden by sports riders Condor bicycles have been ridden to World Championship gold medals and ridden in the Tour de France.
Above are the strengths in the SWOT Analysis of Condor Cycles. The strengths of Condor Cycles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Condor Cycles Weaknesses
- No online easy ordering system not present
- The variety of products catering to women segment is limited
- Geographic limitations mean less brand awareness
These were the weaknesses in the Condor Cycles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Condor Cycles Opportunities
- With global warming being a major concern worldwide, and no car days being a norm in many parts of Europe, there is a boom in the cycle industry.
- They can tie up with cycling training schools or open one under their brand name
- Women competitive cycling is gearing up recently and hence they can enlarge their product portfolio for women cycles and apparels as now they have limited editions of these
- Can integrate into health drink or health awareness programs to boost brand awareness and boost sales.
Above we covered the opportunities in Condor Cycles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Condor Cycles Threats
- Global slowdown causes threat as disposable income decreases
- Better transportation can easily be a substitute
- Intense competition can take away market share
The threats in the SWOT Analysis of Condor Cycles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Condor Cycles SWOT analysis.
About Condor Cycles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Condor Cycles Overview | |
|---|---|
| Parent Company |
Condor Cycles Ltd |
| Category |
Sports Equipment: Cycling |
| Sector | |
| Tagline/ Slogan |
Cut for a life on the bike |
| USP |
Customers can build bikes according to needs |
| Condor Cycles STP | |
| Segmentation |
Sports |
| Target Market |
Young Sports enthusiasts who want to seriously pursue cycling |
| Positioning |
One stop shop for serious cycle enthusiasts |
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