Burlington Coat Factory SWOT Analysis
Here is a detailed SWOT analysis of Burlington Coat Factory covering strengths, weaknesses, opportunities and threats.
Burlington Coat Factory Strengths
- Strong network of around 500 stores in different US states.
- A one stop shopping experience since the stores features most of the famous labels at a price discount of 60 to 70% compared to department stores
- Online purchase available for both coat factory products and baby depot products making it easier for an entire family to shop together.
- It is one of the nation’s largest coat sellers
- Over 25,000 people are employed with the organisation
Above are the strengths in the SWOT Analysis of Burlington Coat Factory. The strengths of Burlington Coat Factory looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Burlington Coat Factory Weaknesses
- People might perceive the store to be selling low quality items since the prices are very low
- Company reputation is at stake due to the recent litigations involving false labelling
- Shopping experience is not that good since the stores will have minimalistic infrastructure.
These were the weaknesses in the Burlington Coat Factory SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burlington Coat Factory Opportunities
- Giving cash and credit card refunds has attracted more customers to the stores
- Mobile shopping is increasing day by day and it would be convenient for increasing population
- Expansion to other countries preferably European countries is seen as a good option for the chain
Above we covered the opportunities in Burlington Coat Factory SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Burlington Coat Factory Threats
- News like the labeling of real fur as faux fur has tarnished the reputation of the firm.
- People might perceive it as a place where they sell low quality goods
- Competition from local competitors offering similar products at even lower prices
The threats in the SWOT Analysis of Burlington Coat Factory are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Burlington Coat Factory SWOT analysis.
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About Burlington Coat Factory
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Burlington Coat Factory Overview | |
|---|---|
| Parent Company |
Burlington |
| Category |
Department store (clothes and shoes) |
| Sector | |
| Tagline/ Slogan |
We sell more than coats |
| USP |
Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices. |
| Burlington Coat Factory STP | |
| Segmentation |
Miidle/upper middle class |
| Target Market |
Young working professionals/trend lovers |
| Positioning |
Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices. |
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