Here is a detailed SWOT analysis of Hobbycraft covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Hobbycraft. The strengths of Hobbycraft looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Hobbycraft SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Hobbycraft SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Hobbycraft are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hobbycraft SWOT analysis.
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About Hobbycraft
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Hobbycraft Overview | |
---|---|
Parent Company |
Bridgepoint |
Category |
Arts and crafts store |
Sector | |
Tagline/ Slogan |
Let’s get making |
USP |
Huge range under single roof and resultant destination that competition is unable to match |
Hobbycraft STP | |
Segmentation |
People interested in buying low cost arts and crafts products |
Target Market |
Middle class people who have interest and leisure time to buy arts and crafts products |
Positioning |
A value for money superstore for people who likes and value arts and crafts products |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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