DeMoulas' Market Basket SWOT Analysis
Here is a detailed SWOT analysis of DeMoulas' Market Basket covering strengths, weaknesses, opportunities and threats.
DeMoulas' Market Basket Strengths
- Has been operating in the segment from 1917 and has earned credibility among customers for its good products
- Was ranked among the top ‘Supermarket News’ among U.S’s top 75 supermarkets
- The fastest growing supermarket chain in the country with 70+ existing stores and adding new stores every month
- Regionally a very strong player in the retail business
Above are the strengths in the SWOT Analysis of DeMoulas' Market Basket. The strengths of DeMoulas' Market Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
DeMoulas' Market Basket Weaknesses
- There is no loyalty cards or customer relationship management programs for long term retention of same customers
- Mordern facilities like self-checkouts not present in its stores
- Online portal is not up to the standards of other grocery stores which are fast going online for increasing the customer base
These were the weaknesses in the DeMoulas' Market Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
DeMoulas' Market Basket Opportunities
- Can improve its online portal and start online ordering and delivery system
- Can incorporate pharmacy in its stores which is currently missing and which most of its competitors have
Above we covered the opportunities in DeMoulas' Market Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
DeMoulas' Market Basket Threats
- There is controversy within the family regarding the ownership of the stores and the family feuds create uncertainty about the company’s future.
- Unfavorable govt policies and economic conditions
- Intense competition can affect business strategies
The threats in the SWOT Analysis of DeMoulas' Market Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the DeMoulas' Market Basket SWOT analysis.
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About DeMoulas' Market Basket
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| DeMoulas' Market Basket Overview | |
|---|---|
| Parent Company |
DeMoulas Supermarkets, Inc. |
| Category |
Grocery store |
| Sector | |
| Tagline/ Slogan |
More for your dollar |
| USP |
Low price products having good quality |
| DeMoulas' Market Basket STP | |
| Segmentation |
Customers seeking more value at a lower price |
| Target Market |
Middle income group households |
| Positioning |
Low price |
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