99p Stores SWOT Analysis
Here is a detailed SWOT analysis of 99p Stores covering strengths, weaknesses, opportunities and threats.
p Stores Strengths
- p Stores has a wide range of products available for less than £1
- Good quality and cheap products under a pound are available
- Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price
- p Stores' staff very good at selling and hence can push sales up
- The store serves over 1.5 million customers every week
- 99p Stores have an employee workforce of 3000 and more than 200 stores
Above are the strengths in the SWOT Analysis of 99p Stores. The strengths of 99p Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
p Stores Weaknesses
- High customer and product overcrowding can affect 99p Stores' business
- People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store
These were the weaknesses in the 99p Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
p Stores Opportunities
- With the global recession and spending cuts, they have a huge potential to tap into new customers
- Can work towards brand building and removing the stigma that it is a cheap store
Above we covered the opportunities in 99p Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.
p Stores Threats
- There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.
- There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products
The threats in the SWOT Analysis of 99p Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the 99p Stores SWOT analysis.
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About 99p Stores
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| 99p Stores Overview | |
|---|---|
| Parent Company |
Poundland |
| Category |
Discount stores |
| Sector | |
| Tagline/ Slogan |
Quality products under a pound! |
| USP |
99p Stores offers products priced under a pound |
| 99p Stores STP | |
| Segmentation |
Semi-urban, Middle income group households |
| Target Market |
Price sensitive customers |
| Positioning |
99p Stores offers quality goods which are value for money |
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