ZS Associates SWOT Analysis
Here is a detailed SWOT analysis of ZS Associates covering strengths, weaknesses, opportunities and threats.
ZS Associates Strengths
- They are founded by the marketing professors of one of the best schools of marketing.
- They were awarded as one of the top ten best consulting company to work for
- Majority of their clients are in the pharmaceutical, biotechnology and medical products industries.
- They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area
- Over 700 clients in 20 countries having a workforce of over 2000
Above are the strengths in the SWOT Analysis of ZS Associates. The strengths of ZS Associates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ZS Associates Weaknesses
- They have not been able to reach out to a lot of countries specially the emerging economies
- Lesser known consultant brand compared to market leaders
These were the weaknesses in the ZS Associates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ZS Associates Opportunities
- They have opportunities in emerging economies in the world.
- They have opportunities in telecom, transportation and consumer products
Above we covered the opportunities in ZS Associates SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ZS Associates Threats
- The limited expertise in business area could be a threat.
- They immense threat from economic recession
- Companies setting up their own knowledge centers
The threats in the SWOT Analysis of ZS Associates are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ZS Associates SWOT analysis.
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About ZS Associates
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ZS Associates Overview | |
|---|---|
| Parent Company |
ZS Associates |
| Category |
Sales & Marketing Consultancy |
| Sector | |
| Tagline/ Slogan |
Unleashing potential |
| USP |
They are established by the marketing professors of Kellogg School of Management |
| ZS Associates STP | |
| Segmentation |
Companies looking for consulting solutions |
| Target Market |
Healthcare care industries |
| Positioning |
Marketing experts for healthcare industries |
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