MSN SWOT Analysis
Here is a detailed SWOT analysis of MSN covering strengths, weaknesses, opportunities and threats.
MSN Strengths
- MSN is one of the early market entrants with strong backing of brand Microsoft
- Constant expansion of services offered by the company
- MSN offers a wide range of services like messenger, news, search, email etc.
- A wide customer base early entry and trusted parent company
- One of the most all-time popular internet website
- Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN
- Strong brand name as the website & its services have been among the top since 1995
- Apart from the US, MSN has a strong presence in Australia, China & other countries
Above are the strengths in the SWOT Analysis of MSN. The strengths of MSN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MSN Weaknesses
- No key differentiator feature compared to competitors
- Increasing penetration & usage of social media has diverted users from MSN & similar websites
These were the weaknesses in the MSN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MSN Opportunities
- The markets devoid of internet are a huge potential to be tapped
- Integrating more social websites and mobile service providers can help MSN further grow its presence
- The present customers of Microsoft products and services
Above we covered the opportunities in MSN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MSN Threats
- Competitors present in the market can affect the business of MSN
- Upcoming dedicated websites single service like e-mail or news
- New innovations in contemporary competitors
The threats in the SWOT Analysis of MSN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MSN SWOT analysis.
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About MSN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MSN Overview | |
|---|---|
| Parent Company |
Microsoft |
| Category |
Website- Search Engine |
| Sector | |
| Tagline/ Slogan |
More than an impression |
| USP |
MSN is an assortment of internet sites and services provided by Microsoft |
| MSN STP | |
| Segmentation |
Internet utilizing computer users |
| Target Market |
Internet users inclined towards multimedia and internet users through dial-up connection |
| Positioning |
MSN is positioned as a dial-up internet service provider and assortment of websites as well as multimedia services |
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