Here is a detailed SWOT analysis of Saregama India Ltd covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Saregama India Ltd. The strengths of Saregama India Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Saregama India Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Saregama India Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Saregama India Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Saregama India Ltd SWOT analysis.
About Saregama India Ltd
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Saregama India Ltd Overview | |
---|---|
Parent Company |
RPG Group |
Category |
Broadcasting & Cables |
Sector | |
Tagline/ Slogan |
Soul of India |
USP |
Become a significant film production house, with content aimed at Indian consumers both in the country and around the world |
Saregama India Ltd STP | |
Segmentation |
Music Audio business, Publishing and new media, Films business, TV software, Home video and publications business |
Target Market |
Production houses, Music Directors, Musicians, Listeners, small time retail music stores, online music stores and artist management |
Positioning |
Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio programming and events. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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