Justdial SWOT Analysis
Here is a detailed SWOT analysis of Justdial covering strengths, weaknesses, opportunities and threats.
Justdial Strengths
- Business owners can list their businesses on the database for free.
- Provides fast and reliable response and details
- Possesses a well-built network of businesses
- One of the early market entrant which provides vast customer base
- Just Dial has location based service for mobile internet users
- Justdial services are present in India, USA, Australia, Singapore, NZ, UK
Above are the strengths in the SWOT Analysis of Justdial. The strengths of Justdial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Justdial Weaknesses
- Services not present in all countries
- Lower penetration in rural areas with same efficiency
These were the weaknesses in the Justdial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Justdial Opportunities
- To collaborate with more companies or service providers
- To provide more precise information by filtering requirements
- Increase presence in more cities
Above we covered the opportunities in Justdial SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Justdial Threats
- Some businesses can provide false identity by disguising
- Improved network by the competitors
- Newly emerging competitive local search machines
The threats in the SWOT Analysis of Justdial are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Justdial SWOT analysis.
About Justdial
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Justdial Overview | |
|---|---|
| Parent Company |
Justdial Inc |
| Category |
Website and Telephony service-Information |
| Sector | |
| Tagline/ Slogan |
Anything anytime anywhere; India’s no 1 local search engine |
| USP |
Widespread and reliable network of contacts |
| Justdial STP | |
| Segmentation |
Internet users looking for business contacts |
| Target Market |
Internet users interested searching business databases |
| Positioning |
Positioned as a leading local search engine providing fast and reliable services |
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