Here is a detailed SWOT analysis of Shaw Communications covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Shaw Communications. The strengths of Shaw Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Shaw Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Shaw Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Shaw Communications
The threats in the SWOT Analysis of Shaw Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Shaw Communications SWOT analysis.
About Shaw Communications
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Shaw Communications Overview | |
---|---|
Parent Company |
Capital Cable Television Co. Ltd. |
Category |
Broadcasting& Cables |
Sector | |
Tagline/ Slogan |
Together is Amazing |
USP |
Creating exceptional experiences for customers through innovative content and distribution offerings |
Shaw Communications STP | |
Segmentation |
Company operates through three business segments: Cable, Satellite and Media |
Target Market |
Customers consisting of television, Internet, Home Phone and satellite direct to home services |
Positioning |
Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services |
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This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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