Monster SWOT Analysis
Here is a detailed SWOT analysis of Monster covering strengths, weaknesses, opportunities and threats.
Monster Strengths
- High global presence
- Well-built network across various countries
- Provides multiple search option
- Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
- Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
- Employs approximately 5,000 employees in 36 countries
Above are the strengths in the SWOT Analysis of Monster. The strengths of Monster looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Monster Weaknesses
- Limited reach due to restrained penetration of internet
These were the weaknesses in the Monster SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Monster Opportunities
- To persuade more companies to utilize the portal by emphasizing lower recruitment costs
- To persuade more employees to post their resume on website
- To integrate more closely with the HR department of various companies
Above we covered the opportunities in Monster SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Monster Threats
- Low internet penetration across various organization or locations
- Improved services and offerings by competitors
- Newly emerging competitive job portals
The threats in the SWOT Analysis of Monster are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Monster SWOT analysis.
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About Monster
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Monster Overview | |
|---|---|
| Parent Company |
Monster worldwide Inc |
| Category |
Website- job portal |
| Sector | |
| Tagline/ Slogan |
Right Jobs, right candidates; Your calling is calling |
| USP |
Vast network of potential employees and employers across the globe |
| Monster STP | |
| Segmentation |
Internet users job portal |
| Target Market |
Internet users searching for better career opportunities |
| Positioning |
Positioned as a job portal providing exposure to global opportunities |
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