Bandai Toys SWOT Analysis
Here is a detailed SWOT analysis of Bandai Toys covering strengths, weaknesses, opportunities and threats.
Bandai Toys Strengths
- Major focus on characters popular for action appeal
- Makes accompanying audio visual games
- Popular characters like Ben 10, power rangers and Pokemon captured major market for toys
- Strategic bases in Asia to provide production side support
- Introduction of niche toys like virtual pets
Above are the strengths in the SWOT Analysis of Bandai Toys. The strengths of Bandai Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bandai Toys Weaknesses
- Limited reach in the global market
- Limited brand awareness compared to global manufacturers
- Low marketing focus outside Japan
These were the weaknesses in the Bandai Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bandai Toys Opportunities
- High growth in hobby and collectors business
- Demand for Japanese cartoon characters in world toy market
- Large audience for character based video games
Above we covered the opportunities in Bandai Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bandai Toys Threats
- No exclusivity for characters
- Cheap replicas available
- Intense competition from Nintendo in video games
The threats in the SWOT Analysis of Bandai Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bandai Toys SWOT analysis.
About Bandai Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bandai Toys Overview | |
|---|---|
| Parent Company |
Namco Bandai |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Dreams and creations |
| USP |
Catchy toy names and characters along with toys featuring well known cartoon characters |
| Bandai Toys STP | |
| Segmentation |
Age group, preference of characters, gender |
| Target Market |
Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the figurines alone |
| Positioning |
Makes toys and games featuring characters with action appeal |
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