Fisher-Price SWOT Analysis
Here is a detailed SWOT analysis of Fisher-Price covering strengths, weaknesses, opportunities and threats.
Fisher-Price Strengths
- Strong legacy in the toy industry since 1930
- Substantial market share and brand awareness
- High profit margin( 40%-60%) in Prestige items with minimum advertisement
- Economies of scale and scope
- Five qualities set by Herman Fisher: intrinsic play value, ingenuity, strong construction, good value for money, and action. These are still observed today
- Introduction of six new toys every year in the company
- Increased volume in $3and $5 toys
- Fisher Price has its own R&D facility
- Fisher-Price operated a licensed on-premise nursery for 2 to 3 years and 4 to 5 years old by trained teachers.
- Brand recall is high as it focuses on good marketing and advertising exercises
Above are the strengths in the SWOT Analysis of Fisher-Price. The strengths of Fisher-Price looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fisher-Price Weaknesses
- Products face competition from higher and lower quality substitutes which means restricted margins
- High variation in seasonal demand for products forces company to have excess cash on hand, suffer fluctuating revenues, have difficulty
- predicting the optimal number of a product to produce
These were the weaknesses in the Fisher-Price SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fisher-Price Opportunities
- Acquisition of companies or products that compliment the existing lines or target a new age group
- Development of new products
- Room for growth of international sales
- New advertising opportunities on the internet
- Investment in web retailing opportunities
- Development of specialized stores
- Substantial demand for riding toys
- Positive attitude towards toys
Above we covered the opportunities in Fisher-Price SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Fisher-Price
Fisher-Price Threats
- Number of foreign manufacturers increasing
- Large discounters change toy industry’s structure
- Fierce competition with riding toys
- High dependency on suppliers
- Easy entry by competing firms
- Decline in children’s leisure time
- Threat from private label toys
The threats in the SWOT Analysis of Fisher-Price are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fisher-Price SWOT analysis.
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About Fisher-Price
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fisher-Price Overview | |
|---|---|
| Parent Company |
Mattel |
| Category |
Toys for infants and children |
| Sector | |
| Tagline/ Slogan |
Best possible start |
| USP |
Products and solutions that will enrich family’s lives |
| Fisher-Price STP | |
| Segmentation |
Infants & Children toys |
| Target Market |
Anyone who is important to children; Parents, grandparents, etc |
| Positioning |
Celebrate the discoveries of early childhood and the link between play and learning |
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