Hasbro SWOT Analysis
Here is a detailed SWOT analysis of Hasbro covering strengths, weaknesses, opportunities and threats.
Hasbro Strengths
- Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers
- Excellent presence in international markets across America, Europe and Asia
- Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers
- Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe
- Excellent global presence and worldwide availability
Above are the strengths in the SWOT Analysis of Hasbro. The strengths of Hasbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hasbro Weaknesses
- The poor working conditions in the Chinese manufacturingunits has hurt its brand image
- Distribution is mainly through other parties even though Hasbro has such a wide collection
These were the weaknesses in the Hasbro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hasbro Opportunities
- Increase presence in video game and applications market by leveraging on current licenses
- Become a one-stop merchandiser and content provider for companies like Marvel
- Increase it’s presence in the distribution space by creating franchisees
Above we covered the opportunities in Hasbro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Hasbro
Hasbro Threats
- Cheaper imitations by Chinese toymakers threaten its position
- Outsourced manufacturing means the company must rely heavily on the Chinese
- Toys face continuous threat by the advent of electronic alternatives
The threats in the SWOT Analysis of Hasbro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hasbro SWOT analysis.
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About Hasbro
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hasbro Overview | |
|---|---|
| Parent Company |
Hasbro Inc |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Boy Oh Boy! It's A Hasbro Toy! |
| USP |
Strong brands in the toy market |
| Hasbro STP | |
| Segmentation |
Kids and Adults |
| Target Market |
Board game lovers, Action figure enthusiasts |
| Positioning |
Toys for boys and girls of all ages |
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